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Fill Out Your Lead Generation Agreement Form

The Lead Generation Agreement is a document that outlines the terms between a lead generating company and an agent purchasing leads. It establishes the responsibilities of both parties, including the process for lead development and payment. To start the process, fill out the form by clicking the button below.

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Fill Out Your Lead Generation Agreement Form

Article Structure

The Lead Generation Agreement form establishes a formal understanding between Bullseye Interactive Group and an Agent regarding the acquisition and management of annuity leads. It outlines key components, including the responsibilities of both parties in lead development and compliance with applicable laws. The Company commits to generating leads through its online database while ensuring they meet specific qualifications. Each lead is exclusively sold to one Agent, but there is no guarantee that individuals have not contacted other providers. Detailed definitions clarify what constitutes an annuity lead, emphasizing requests for information related to savings and retirement programs. Lead pricing is also addressed; Agents must pay for leads in advance, with written notification provided for any cost changes. The Agent must accept leads and notify the Company of any issues or a desire to suspend lead flow, adhering to a minimum monthly purchase requirement. The Agreement emphasizes compliance responsibilities, including proper handling of personal data, and outlines the consequences for not meeting obligations. Lastly, it includes provisions for dispute resolution under Georgia law, ensuring both parties are protected throughout the process.

Lead Generation Agreement Example

Lead Generation Agreement

Whereas Bullseye Interactive Group (Company) desires to develop annuity leads (Leads) and to sell the leads to __________________________________ (Agent), and the Agent desires to purchase the leads

from the Company, the Company and the Agent agree to the following.

The date of this agreement is the _______ day of _____________ 20 ______.

Lead Development

The Company agrees to develop leads through its online lead generation & database programs. The Company will make every effort to insure the leads meet the qualifications as defined in the Company’s policies. A lead will only be sold to one Agent. The Company cannot determine or insure that the individual providing information in the lead has not made inquiries with other lead provider companies and is not working with or getting information from other Agents not affiliated with the Company.

Annuity Lead

An annuity lead is defined as 1). A lead with information about an individual that is requesting information specifically about annuities or other savings or investment programs or products. 2). A lead with information about an individual that is requesting information, product comparisons or services related to income or retirement planning.

Lead Cost and Notification

The Agent agrees to pay the Company for leads provided to the Agent from the Company per this agreement. The cost for each lead provided by the Company to the Agent is $ ________. The Company

may change the cost of the lead by providing the Agent notification via the email address provided to the Company by the Agent. The Agent has the right to decline to accept the new cost by withdrawing from the lead program within 48 hours of the notification. If the Agent does not withdraw from the lead program within the time allotted, the Agent agrees to accept and pay for the leads provided at the new cost. The new cost will not apply until the prepaid leads with the prior cost have been provided to the Agent.

Compliance

The Agent agrees to comply with all applicable local, state, national laws and regulations in connection with its use of the leads purchased from the Company, including those related to data privacy, international communications and the transmission of personal data, and export.

Result Expectations

The Company makes no expressed or implied representations as to the sales and income results of the Company’s lead program.

Agent Lead Notification

Notification of the Agent’s leads will be emailed to the Agent immediately after the lead has been validated and qualified by the Company per its policies. Leads are emailed the following day with all the

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

contact information; we cannot stress the importance of contacting this lead within 24 hours. The Agent agrees to accept all leads provided except as provided in the Company’s lead suspension policy.

Lead Payment and Crediting

The Agent agrees to pay the Company for five leads in advance of receipt of the lead and minimum initial start-up of 20 leads. Once the five leads have been provided to the Agent, the Company will bill the Agent’s credit card for the next order of five leads. The Company will provide a credit for a lead that has been determined to be invalid due to having an invalid telephone number, email address, or the lead information being that of an insurance agent or other financial services professional. Crediting will be fulfilled by providing the Agent a replacement lead. If an Agent terminates this lead agreement with proper notification and maintains a credit balance for leads not provided, the Company will refund to the Agent the amount of the credit. The Company will not refund any credit balance in the event the Agent suspends lead flow. After the initial start-up, and agent can order as many leads as possible based on the demand of the market. Agent can cap the leads per week or per month, but a minimum of 20 leads must be purchased each month to keep your rotation in the lead program. Agent can cancel at any time given a 48 hour notice.

Territory and Market Exclusivity

The Company makes no guarantees either expressed or implied as to any territorial agreement of exclusivity to the Agent. The Agent agrees to accept all leads provided within the Designated Market Area (s) (DMA) selected by the Agent on the Lead Request Form provided by the Company and is part of this agreement.

Lead Flow and Suspension

The Company makes no guarantees either expressed or implied to the number of leads that can be provided to Agent or in what time frame other than as provided for below. The Agent may select the maximum number of leads the Agent desires on a weekly and monthly basis on the Lead Request Form provided by the Company. The Agent agrees to commit to purchasing a minimum of ______ leads to be

provided by the Company at a rate of no less than 20 leads per month or the maximum number of leads the Company is able to provide the Agent, whichever is the lesser.

Once the minimum lead requirement has been met by the Agent, the Agent may stop or suspend lead flow with a 48 hour notification to the Company. Any leads sent to the Agent prior to expiration of the notification period will be considered received and must be paid for by the Agent. During the initial minimum requirement period, if the Company is unable to provide the Agent with a minimum of five leads within forty-five days of billing the Agent, the Agent may terminate this agreement with proper notification and any remaining credits will be refunded to the Agent.

Hold Harmless

It is the Agent’s responsibility to comply with all compliance rules of the carriers the Agent represents. The Agent further agrees that the Company provides no business or legal advice and that it is the Agent’s responsibility to comply with all local, state and federal regulations regarding and pertaining to the conduct of the Agent. The Agent agrees to be responsible for safe and proper handling and storage of all personal information contained in the lead and abide by all local, state and federal laws pertaining to privacy and handling of personal information. The Agent agrees that the Agent is solely responsible for any and all insurance, financial or other advice provided to the individual whose name was provided by the Company in the lead. The Agent agrees to hold harmless and indemnify all parties, officer, agents, employees, directors, and owners of the Company against any and all claims, demands, actions,

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

judgments, liabilities, losses, damages, expenses and costs including attorney’s fees that may arise from any action of the Agent at any time, including but not limited to those stated above.

Governing State

Both parties agree that any dispute or legal action arising out of this agreement shall be interpreted under the laws of the state of Georgia. Should any claim arise out of this agreement result in an action for damages from the Company, the sole amount of damages available to the Agent shall be no more than the amount paid by the Agent for the specific lead (s).

Agent	Company
_______________________________	________________________________
Agent Name	Company Name
_______________________________	________________________________
Agent Address	Company Address
_______________________________	________________________________
City, State, Zip	City, State, Zip
_______________________________	________________________________
Agent Signature	Company Signature
_______________________________	________________________________
Agent Email	Title
_______________________________	________________________________
Date	Date

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

Lead Generation Agreement

Whereas Bullseye Interactive Group (Company) desires to develop annuity leads (Leads) and to sell the leads to __________________________________ (Agent), and the Agent desires to purchase the leads

from the Company, the Company and the Agent agree to the following.

The date of this agreement is the _______ day of _____________ 20 ______.

Lead Development

Annuity Lead

Lead Cost and Notification

The Agent agrees to pay the Company for leads provided to the Agent from the Company per this agreement. The cost for each lead provided by the Company to the Agent is $ ________. The Company

Compliance

Result Expectations

The Company makes no expressed or implied representations as to the sales and income results of the Company’s lead program.

Agent Lead Notification

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

Lead Payment and Crediting

The Agent agrees to pay the Company for (30) thirty leads in advance of receipt of the leads by invoice. Once payment has arrived, the (30) thirty leads will be provided to agent per the destination DMA or State for one month. The agent can determine the cap per day or per week. After the initial order, the agent can re-order more leads by invoice payment or credit card billing. The Company will bill the Agent’s credit card for the next order of _________ Monthly Leads. The Company will provide a credit

for a lead that has been determined to be invalid due to having an invalid telephone number, email address, or the lead information being that of an insurance agent or other financial services professional. Crediting will be fulfilled by providing the Agent a replacement lead. If an Agent terminates this lead agreement with proper notification and maintains a credit balance for leads not provided, the Company will refund to the Agent the amount of the credit. The Company will not refund any credit balance in the event the Agent suspends lead flow. After the initial start-up, and agent can order as many leads as possible based on the demand of the market. Agent can cap the leads per week or per month, but a minimum of 20 leads must be purchased each month to keep your rotation in the lead program. Agent can cancel at any time given a 48 hour notice.

Territory and Market Exclusivity

Lead Flow and Suspension

be provided by the Company per month.

Once the minimum lead requirement has been met by the Agent, the Agent may stop or suspend lead flow with a 48 hour notification to the Company. Any leads sent to the Agent prior to expiration of the notification period will be considered received and must be paid for by the Agent. During the initial minimum requirement period, if the Company is unable to provide the Agent with a minimum of twenty leads within forty-five days of billing the Agent, the Agent may terminate this agreement with proper notification and any remaining credits will be refunded to the Agent.

Hold Harmless

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

judgments, liabilities, losses, damages, expenses and costs including attorney’s fees that may arise from any action of the Agent at any time, including but not limited to those stated above.

Governing State

Agent	Company
_______________________________	________________________________
Agent Name	Company Name
_______________________________	________________________________
Agent Address	Company Address
_______________________________	________________________________
City, State, Zip	City, State, Zip
_______________________________	________________________________
Agent Signature	Company Signature
_______________________________	________________________________
Agent Email	Title
_______________________________	________________________________
Date	Date

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

Lead Generation Request Form

Our Online Lead Generation program is segmented into Designated Market Areas (DMAs) or States. Agents may choose to work within more than one DMA or the entire State. Choose DMA’s or States, if you have any zip codes within the DMA or State that you would prefer as a priority, please list those zip codes. However we cannot guarantee that all the leads we generate in your DMA will come from those selected zip codes. Please understand, you are responsible for all leads within the DMA or State whichever you select, but we will try our best to secure leads in your selected zip codes.

DMA Selection:	_______________________	________________________
	_______________________	________________________
	_______________________	________________________
	_______________________	________________________
State Selection:	_______________________	________________________
	_______________________	________________________

Key Zip Codes within Your DMA

__________ __________ ___________ __________ __________ _________ ___________

___________ ___________ ___________ __________ __________ _________ ___________

___________ ___________ ___________ __________ __________ __________ ___________

Lead Flow Caps
Weekly Cap ________________	Monthly Cap ________________

Monthly caps begin the first full calendar month of the lead generation agreement.

Once the monthly cap is met, no additional leads will be provided until the beginning on the next month. Minimum Monthly cap is 20 Leads. Billed minimum five (5) leads per transaction.

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

Payment Information

Invoice:	________ (Please mark an X. We need the following for an invoice)
Name:	_____________________________________________________
Company: ____________________________________________________
Title:	_____________________________________________________
Address:	______________________________________________________
City:	______________________________________________________
State:	___________
Zip Code: ___________
Phone:	__________________________________
Email:	__________________________________

(Leads are sent once payment is cleared, most clients pay by Credit Card, faster process in getting leads)

Visa/MC/AMEX/Discover (Circle One) Credit Card Number ______________________

3 – 4 Digit Code on Card _______Exp. Date (MO/YEAR) ____________

Billing Address (on card) _________________________________________________

Name as it Appears on Card_______________________________________________

Phone Number _________________________________________________________

Email _________________________________________________________________

Signature _________________________________ Date ___________________

This document is referenced in the Lead Generation Agreement between the signed Agent and Bullseye Interactive Marketing dated ________________, 20 ____ and is an addendum to the agreement.

Bullseye Signature ____________________________ Date _________________

Please return forms to one of the following. Thank you!

Email: Tina@bullseyemsg.com or Rick@bullseyemsg.com

Contact: Tina Mathews, VP of Marketing or Rick (770) 753-1477

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Bullseye Interactive Group • 410 McKenzie Trail, Alpharetta, GA 30004 • (770) 753-1477	06/2015

Get Lead Generation Agreement PDF Form

Form Characteristics

Fact Name	Details
Purpose of Agreement	This agreement allows Bullseye Interactive Group to develop and sell annuity leads to agents.
Lead Definition	An annuity lead includes individuals requesting information related to annuities or retirement planning service.
Lead Exclusivity	Each lead will only be sold to one agent, ensuring no overlap in clientele.
Agent's Payment	The agent agrees to pay a specified fee for each lead, which is subject to change with notification.
Expiration of Acceptance	Agents must respond to cost changes within 48 hours to accept or decline the new rates.
Compliance Obligations	Agents must adhere to all local, state, and federal laws, particularly regarding data privacy.
Notification of Leads	Leads will be emailed to agents immediately after validation and must be contacted within 24 hours.
Cancellations and Refunds	Agents can cancel the agreement with a 48-hour notice and may receive credit refunds for unprovided leads.
Market Areas	The agent promises to accept leads within specified designated market areas outlined in the agreement.
Governing Law	This agreement is governed by the laws of the state of Georgia.

Guidelines on Utilizing Lead Generation Agreement

After you’ve gathered all the necessary information, filling out the Lead Generation Agreement form is a straightforward process. It's important to ensure that all details are accurate and complete before submitting your form.

Fill in the date at the top of the agreement. Write the day, month, and year you are completing the form.
In the space designated for the Agent, enter the name of the individual or entity purchasing the leads from the Company.
Complete the Agent Name, Agent Address, and Agent Email fields with the appropriate contact information.
Provide the Company Name, Company Address, and relevant contact details for the Company in the corresponding sections.
Review the cost per lead section and fill in the agreed-upon dollar amount for each lead being purchased.
Specify the minimum number of leads to be purchased monthly in the designated area.
Carefully read through the compliance and liability clauses to understand your obligations as an Agent.
Sign the document in the space marked Agent Signature. Ensure your signature matches the name provided.
Enter the date of your signature in the final date field.
Make a copy of the completed form for your records before submission.

What You Should Know About This Form

What is the purpose of the Lead Generation Agreement?

The Lead Generation Agreement serves as a formal understanding between Bullseye Interactive Group and the Agent. It outlines the responsibilities and expectations of each party regarding the development and purchase of leads, specifically targeted towards annuities or related financial services. The agreement ensures that both the Company and the Agent are on the same page about lead qualifications, pricing, compliance with laws, and lead handling. This structure aims to foster a transparent and mutually beneficial relationship.

How are leads developed and what are their characteristics?

Leads are developed through Bullseye Interactive Group’s online lead generation and database programs. These leads are tailored specifically for annuity inquiries, meaning they consist of individuals seeking information about annuities or other savings and investment products. Notably, each lead is exclusively sold to one Agent. However, it’s important to understand that the Company cannot guarantee that the individuals behind the leads have not approached other providers or Agents, which adds a layer of complexity to the lead-generation process.

What are the payment terms for acquiring leads?

The Agent is required to pay for leads in advance. Initially, a minimum order of five leads and a total startup of twenty leads are necessary. The cost of each lead is specified at the time of the agreement and can be adjusted by the Company through email notification. Should the Agent choose to continue with the program after a cost increase is announced, they must do so within 48 hours of receiving the notification. Regular payments will subsequently be billed to the Agent’s credit card as additional leads are requested.

What happens if a lead is found to be invalid?

If a lead is determined to be invalid—due to reasons such as an incorrect phone number, invalid email address, or if the lead is associated with a financial services professional—the Company will provide a credit in the form of a replacement lead. This policy ensures that the Agent receives the value they pay for. However, it’s essential to note that in the event the Agent terminates the agreement, any remaining credit for unfulfilled leads may be refunded according to the terms outlined, as long as proper notification is given.

Common mistakes

Filling out the Lead Generation Agreement form requires attention to detail. One common mistake is failing to provide the correct date at the top of the form. This date is crucial as it establishes when the agreement takes effect. Without a clear and accurate date, disputes may arise regarding the timing of contractual obligations.

Another frequent error is leaving the agent's information blank or incomplete. Fields for the agent’s name, address, and email must be filled out precisely. Incomplete information can delay lead processing and communication, leading to missed opportunities.

Many agents overlook the specific costs associated with the leads. They should be careful to indicate the precise amount they agree to pay per lead. Failing to note this could result in confusion about costs, especially if there are changes later. Awareness of potential cost increases through proper notification is also essential.

Another common misstep is neglecting compliance with applicable laws. Agents must acknowledge that they are responsible for adhering to all relevant regulations. Not signing the compliance acknowledgment can lead to legal consequences later, impacting the agent's ability to use the leads effectively.

Additionally, some agents may mistakenly believe they can suspend or terminate the agreement without proper notification. The requirement for a 48-hour notice is critical and should not be overlooked. Misunderstanding this can lead to unnecessary charges for leads that the agent may not want.

Accepting leads without reading the terms thoroughly is another mistake. Agents should understand their obligation to accept all provided leads unless stated otherwise. Not recognizing this responsibility can lead to a backlog of leads and additional financial pressure.

Finally, incorrectly estimating lead quantities is a common error. Agents need to specify the number of leads they wish to purchase, adhering to the minimum requirements. Failing to do so may hinder their participation in the lead program and limit their business growth.

Documents used along the form

When entering into a Lead Generation Agreement, several other forms and documents often come into play to ensure a smooth transaction and compliance with the relevant regulations. Understanding these documents is crucial for both the company and the agent involved. Here’s a brief overview of some key documents that typically accompany the Lead Generation Agreement.

Lead Request Form: This form allows the Agent to specify the types and quantities of leads they wish to purchase. It often includes the geographic areas, client demographics, and special targeting criteria desired.
Client Intake Form: With this form, the Agent collects necessary information from potential clients after receiving leads. It helps in guiding the sales process and ensuring that all relevant data is captured.
Payment Authorization Form: This document gives consent to charge the Agent’s credit card for lead purchases. It should detail the payment terms and conditions clearly.
Lead Delivery Confirmation: After the leads are sent to the Agent, this form affirms that they have received them. It’s useful for record-keeping and helps maintain accountability.
Compliance Acknowledgment Form: The Agent uses this form to confirm they understand and will comply with relevant data protection laws and regulations, ensuring the proper handling of personal information.
Cancellation Notice: Should the Agent decide to suspend or terminate their participation in the lead program, this document formally communicates that decision to the Company.
Indemnity Agreement: This form outlines the responsibilities and liabilities of each party. It protects the Company against legal claims arising from the Agent’s actions using the generated leads.
Performance Metrics Agreement: This document defines the benchmarks and metrics that both the Company and the Agent will use to measure the effectiveness and success of the lead generation efforts.
Data Privacy Policy: A guideline for how personal data will be used, stored, and protected. It reassures both parties that they will adhere to ethical data practices.
Confidentiality Agreement: This document ensures that both parties maintain confidentiality regarding trade secrets or sensitive information shared during the course of their business relationship.

Utilizing these forms alongside the Lead Generation Agreement can help both the Company and the Agent establish clear expectations, legal protections, and compliance with relevant laws. Taking the time to understand and complete all necessary documentation can pave the way for a successful and cooperative relationship.

Similar forms

Referral Agreement: This document establishes a relationship where one party refers potential clients to another in exchange for a fee or commission. Similar to the Lead Generation Agreement, it outlines the payment structure and expectations for communication regarding leads and results.
Independent Contractor Agreement: This agreement defines the terms of a working relationship between a business and an independent contractor. Both documents clarify responsibilities, payment terms, and compliance with regulations related to the services provided.
Sales Lead Agreement: Like the Lead Generation Agreement, this document specifies the terms under which leads are generated and sold. It typically includes information on lead qualification, payment terms, and the rights and responsibilities of each party regarding the leads.
Marketing Agreement: This contract governs the relationship between two parties where one markets the other's products or services. Both agreements cover the roles of the parties, payment structures, and regulatory compliance associated with marketing efforts and lead generation.
Service Level Agreement (SLA): This document defines the level of service expected from a service provider. While primarily focused on performance and quality metrics, both SLAs and Lead Generation Agreements set expectations about deliverables and the consequences of failing to meet those expectations.
Business Partnership Agreement: This document details the relationship between partners in a business regarding profit, liability, and responsibilities. Like a Lead Generation Agreement, it clarifies how revenues from generated leads will be shared among the parties.
Commission Agreement: This defines how commissions are earned and paid based on sales outcomes. Both this agreement and the Lead Generation Agreement outline payment structures and conditions necessary for earning those payments related to lead conversions.
Data Sharing Agreement: This document outlines the terms under which data is shared between two parties. Similar to the Lead Generation Agreement, it specifies data usage, compliance with privacy laws, and the responsibilities of the parties regarding the protection and handling of personal information.
Confidentiality Agreement (NDA): This document protects proprietary information shared between parties. Similarities exist in the confidentiality provisions regarding sensitive information contained in leads, ensuring that both parties maintain that privacy and adhere to regulations.
Advertising Agreement: This contract outlines the terms of an advertising campaign between companies. Both agreements define roles, compensation models, and compliance requirements when promoting products or services based on leads generated.

Dos and Don'ts

When filling out the Lead Generation Agreement form, it’s important to proceed carefully. Here’s a helpful list of things to do and avoid:

Do: Fill in all requested information completely and accurately.
Do: Read through the entire document before signing to understand your obligations.
Do: Keep a copy of the signed agreement for your records.
Do: Contact the company for clarification if you have any questions about the terms.
Don’t: Rush through the form—take your time to ensure accuracy.
Don’t: Leave any sections blank, as this may delay your agreement processing.

Misconceptions

There are several misconceptions surrounding the Lead Generation Agreement form that can lead to confusion. Here are seven common misunderstandings:

All leads are exclusive to one agent. Many believe that once a lead is generated, it cannot be sold to another agent. However, the company specifies that while a lead is sold to only one agent, that lead may have been previously shared with other providers.
The company guarantees a certain number of leads. Some agents are under the impression that the company will provide a fixed number of leads regularly. In reality, the company does not guarantee the quantity or timing of lead delivery beyond the minimum commitment agreed upon.
Leads are always guaranteed to be valid. It’s a common assumption that every lead provided will have valid information. However, validity is subject to verification, and the company does offer replacements for leads found to be invalid.
Agents have unlimited time to decline lead costs. Some agents think they can always choose to opt out of new lead pricing. In fact, the agreement states that agents have a very specific timeframe of 48 hours to decline new costs after notification.
The company is responsible for compliance with legal regulations. A misconception exists that the company handles all compliance issues related to lead usage. On the contrary, agents are entirely responsible for adhering to applicable laws and regulations regarding the leads they purchase.
Agents can cancel at any time without notice. While agents can end the agreement, they must provide a notice period of 48 hours. This stipulation is crucial to understand before proceeding.
The company provides legal advice in lead transactions. Many agents mistakenly believe the company offers guidance on legal matters. The truth is that the company offers no legal counsel, and agents must seek their own expertise in such matters.

Understanding these details can lead to a smoother experience for both the company and agents involved in the lead generation process. Clarity around the agreement helps in setting realistic expectations and ensuring compliance.

Key takeaways

Understand the Purpose: The Lead Generation Agreement is designed to facilitate the purchase of annuity leads from the Company by the Agent, ensuring both parties are clear on their responsibilities.
Lead Development: The Company commits to developing high-quality leads, though it cannot guarantee that individuals have not approached other providers for information.
Cost Considerations: The Agent agrees to pay a specified amount for each lead, with the possibility of cost adjustments communicated via email. If the Agent does not withdraw within 48 hours of a price change notification, they accept the new cost.
Compliance is Key: The Agent must adhere to all applicable laws and regulations regarding data privacy and handling, which emphasizes the importance of protecting personal information received through leads.
Response Time Matters: Leads should be contacted within 24 hours of receiving the contact information to maximize chances for successful engagement.
Refunds and Credits: The Company offers refunds for leads deemed invalid and outlines conditions under which credits can be refunded, ensuring that the Agent understands the financial aspects of lead purchases.

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