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When considering direct mail options to reach local customers effectively, the United States Postal Service (USPS) offers a unique tool known as the USPS Form 3587. This form plays a crucial role in facilitating the Every Door Direct Mail (EDDM) Retail® service, allowing businesses and individuals to reach potential clients without needing specific addresses. On this form, you’ll find essential details such as the mail arrival date and time, the sender's and mailing agent's information, and required identifiers like the Customer Registration I.D. (CRID). The USPS Form 3587 also helps categorize the mailing process—listing the number of bundles, the total pieces per bundle, and the type of postage to be used. Important certifications on the form assert the accuracy and compliance of the mailing with postal standards, ensuring that the information provided is both truthful and complete. Additionally, the form prompts mailers to acknowledge their responsibility for any postal deficiencies, reinforcing accountability in the mailing process. With a clear understanding of this form, businesses can leverage EDDM to reach every door in a targeted postal route while benefiting from potential discounts and incentives along the way.

Usps 3587 Example

United States Postal Service

Every Door Direct Mail (EDDM) Retail®

Post Office: Note Mail Arrival Date & Time (Do Not Round Stamp)

 

 

Name and Address of Individual or Organization

Telephone

 

 

 

 

 

Name and Address of Mailing Agent (If other than

 

Telephone

 

 

 

Mailer

 

for Which Mailing is Prepared

 

 

 

 

 

 

 

 

 

 

 

mailer)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer Registration I.D. (CRID) ________________

 

 

 

 

 

Customer Registration I.D. (CRID) ________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Post Office of Mailing

 

Processing Category

Mailer's Mailing Date

 

 

Total # of Bundles

 

 

Total # of Pieces per Bundle

 

 

 

 

 

 

 

 

 

 

 

EDDM Flats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Type of Postage

 

Delivery Type

Weight of a Single Piece

 

 

Every Door Direct Mail Barcode

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mailing

 

 

 

EDDM Retail Indicia

 

 

 

 

 

 

 

 

 

__ . __ ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Max Weight 3.3 ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Metered

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Route Type(s)

Incentive/Discount Claimed

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Meter Strip

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Entry

Price Category

Price

 

 

Subtotal

 

Incentive/Discount

 

Status

 

 

 

 

 

 

 

 

 

 

No. of Pieces

 

 

 

Amount

 

Total Postage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postage

 

 

 

 

 

 

 

Affix Meter Strip Here

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The mailer's signature certifies acceptance of liability for and agreement to pay any revenue deficiencies assessed on this mailing,

 

 

 

 

 

 

 

 

 

 

subject to appeal. If an agent signs this form, the agent certifies that he or she is authorized to sign on behalf of the mailer and that

 

 

 

 

 

 

 

 

 

 

the mailer is bound by the certification and agrees to pay any deficiencies. In addition, agents may be liable for any deficiencies

 

 

 

 

 

 

 

 

Certification

 

resulting from matters within their responsibility, knowledge, or control. The mailer hereby certifies that all information furnished on

 

 

 

 

 

 

 

 

 

this form is accurate, truthful, and complete; that the mail and the supporting documentation comply with all postal standards and the

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

mailing qualifies for the prices and fees claimed; and that the mailing does not contain any matter prohibited by law or postal

 

 

 

 

 

 

 

 

 

 

regulation. I understand that anyone who furnishes false or misleading information on this form or who omits information requested

 

 

 

 

 

 

 

 

 

 

on this form may be subject to criminal and/or civil penalties, including fines and imprisonment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Privacy Notice: For information regarding our Privacy policy visit www.usps.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Signature of Mailer or Agent

 

 

 

 

 

 

 

 

Printed Name of Mailer or Agent Signing Form

 

 

Telephone

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postmaster: Report Total Postage in AIC 207

 

 

 

 

Subtotal Postage

 

Incentive/Discount Amount

 

 

 

Acceptance

 

USPSUse Only

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS UseOnly

Acceptance

 

Weight of a Single Piece

_____ . _____ ounces

 

 

 

 

Total Number of Pieces

 

Total Postage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Acceptance Employee Signature

 

 

 

 

 

 

 

 

 

 

Round Date (Required)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Payment Date

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Acceptance Employee Printed Name

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Number of Bundles

 

 

 

 

 

 

 

Any postage figures adjusted from mailer's entries? If yes, reason:

 

 

 

Yes

 

No

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Round Date (Required)

 

 

 

 

 

OnlyUseUSPS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Verification Date

 

USPSUseOnly

 

Verification

 

I CERTIFY that this mailing has been inspected for

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Verification

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

each item below if required:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Date Mailer Notified

Contact

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(1) eligibility for postage prices claimed;

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(2) proper preparation (and presort where required);

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By (Initials)

Time

AM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(3) proper completion of postage statement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Verification Employee Signature

 

Print USPS Verification Employee Printed Name

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PS Form 3587, July 2014 (Page 1 of 2) PSN 7530-13-000-6929 This form and mailing standards available on Postal Explorer at pe.usps.com

EVERY DOOR DIRECT MAIL RETAIL®

5-Digit ZIP Code

Route Number

# of Mailpieces

5-Digit ZIP Code

Route Number

# of Mailpieces

PS Form 3587, July 2014 (Page 2 of 2) PSN 7530-13-000-6929 This form and mailing standards available on Postal Explorer at pe.usps.com

Sheet 1 of 1

Form Characteristics

Fact Name Description
Purpose The USPS Form 3587 is used for Every Door Direct Mail (EDDM) Retail services, allowing users to submit mailings that target specific geographic areas without needing to know individual addresses.
Mail Arrival Time The form requires mailers to note the arrival date and time for the mailing, ensuring accurate processing and tracking.
Identification Requirement Mailers must provide their Customer Registration I.D. (CRID) when submitting the form, which is essential for identification in the USPS system.
Certification By signing the form, the mailer certifies the accuracy of the information and accepts liability for any revenue deficiencies that may arise.
Weight Limit Each piece of mail submitted on Form 3587 cannot exceed a weight of 3.3 ounces.
Signature Requirement The form must be signed by either the mailer or an authorized agent, confirming that all information is truthful and complete.
Verification Process USPS employees use the form to verify eligibility for postage prices, proper preparation, and correct completion of the postage statement.
Privacy Notice The form includes a privacy notice, directing individuals to the USPS website for information about its privacy policies.

Guidelines on Utilizing Usps 3587

After completing the USPS 3587 form, you will be able to submit your mailing request for Every Door Direct Mail (EDDM) services. Ensure all information is accurate to avoid delays or complications with your mailing. You’ll be asked to provide details about the mailing, as well as confirm compliance with postal standards.

  1. Write the Mail Arrival Date & Time in the designated field.
  2. Fill out the Name and Address section for the individual or organization sending the mail.
  3. Provide the Telephone number of the sender.
  4. If applicable, fill in the Name and Address of Mailing Agent along with their Telephone number.
  5. Enter your Customer Registration I.D. (CRID) in the specified fields.
  6. Indicate the Post Office of Mailing.
  7. Select the Processing Category for your mailing.
  8. State the Mailer's Mailing Date.
  9. Enter the Total # of Bundles and Total # of Pieces per Bundle.
  10. Select the Type of Postage and Delivery Type.
  11. Weigh a single piece and fill out the Weight of a Single Piece field.
  12. Complete the Every Door Direct Mail Barcode Mailing section.
  13. Fill in the Max Weight field, if applicable.
  14. Indicate the Incentive/Discount Claimed if any.
  15. Enter the Entry Price Category and Price Subtotal.
  16. Complete the Incentive/Discount Status section.
  17. State the Total # of Pieces and Amount Total Postage.
  18. Affix your Postage using the designated meter strip area.
  19. Provide the Signature of Mailer or Agent and Printed Name.
  20. Add the Telephone number of the signer.
  21. Leave space for the USPS Acceptance Employee Signature, Printed Name, and Round Date.
  22. Ensure all information requested in the USPS Use Only section is filled out, if required.

What You Should Know About This Form

What is the USPS Form 3587?

The USPS Form 3587 is a document used for Every Door Direct Mail (EDDM) Retail. This form is required when businesses or individuals want to mail flat-sized advertising materials to multiple addresses within a specific geographic area. It includes vital information about the mailing, the quantities, and the sender's certification of accuracy in the information provided.

Who needs to fill out Form 3587?

Anyone who intends to use the Every Door Direct Mail service must complete Form 3587. This includes businesses and organizations looking to promote their services or products through direct mail campaigns. It is especially important for those utilizing an agent or third party to prepare their mailings, as the agent must also sign the form if they represent the mailer.

What information is required on Form 3587?

Form 3587 requires several pieces of information. Key details include the name and address of the mailer, the mailing agent (if applicable), the total number of pieces and bundles being mailed, the type of postage, and the weight of each piece. The mailer must provide a correct Customer Registration I.D. (CRID) and certify that all information is accurate and complies with postal regulations.

What are the responsibilities of the mailer when completing this form?

The mailer certifies that all information is truthful and complete when submitting Form 3587. They agree to accept any liability for postage deficiencies that may arise from inaccuracies. If an agent signs on behalf of the mailer, both the agent and mailer assume responsibility for the mailing's compliance with postal standards.

What happens if false information is provided on Form 3587?

Providing false or misleading information on Form 3587 can lead to serious consequences. Individuals may face criminal or civil penalties, including fines and possible imprisonment. The USPS takes accuracy very seriously, and any discrepancy could result in legal repercussions for the individual or entity submitting the form.

Is there a privacy policy related to Form 3587?

Yes, there is a privacy notice associated with the USPS Form 3587. The USPS emphasizes the importance of safeguarding personal information and encourages users to review their Privacy Policy, which can be found on the USPS website. Individuals should understand how their data is handled when filling out this form.

Where can I find more information about using Form 3587?

For additional information regarding the USPS Form 3587 and the Every Door Direct Mail service, visit the Postal Explorer website. It contains valuable resources, including mailing standards and guidelines to assist mailers in successfully using the EDDM program.

Common mistakes

Filling out the USPS Form 3587 correctly is crucial for a successful mailing experience, especially for the Every Door Direct Mail (EDDM) service. However, mistakes can occur, potentially leading to delays or additional costs. Below are some common errors to avoid.

One frequent mistake is failing to include the Mail Arrival Date and Time. This section requires specific details, and rounding the time can lead to complications. Accurate information ensures that the mailing process begins smoothly.

Another error involves omitting or incorrectly entering the Customer Registration I.D. (CRID). This identification is essential for processing the mailing and linking it to the appropriate account. Double-check the number to confirm it’s entered correctly, as an incorrect CRID can lead to rejection.

Many people neglect to provide the complete Name and Address of the Mailer. This information is vital for identification and contact purposes. Ensure that the full name and address are clear and accurate to avoid confusion.

Additionally, failing to specify the Mailer's Mailing Date is another common oversight. This date can affect postage pricing and service timelines, so it should be filled out meticulously.

For those using the EDDM service, it’s important to indicate the Delivery Type correctly. Mislabeling the type can result in delays or incorrect pricing. Ensure you select the appropriate delivery method based on your mailing needs.

Another mistake that can easily be made is not entering the Weight of a Single Piece. This detail is crucial for determining postage, and if omitted, it can lead to improper fees being assessed.

Sometimes, individuals fail to check off the Incentive/Discount Claimed section. If you qualify for a discount, failing to mention it could mean higher costs for your mailing, so remember to review this part closely.

Incorrect calculations in the Total # of Pieces and Total # of Bundles sections can also occur. Double-check these figures to ensure they match the actual numbers of your mailing package. Inaccuracies here could cause complications with postage costs.

Another frequent mistake is neglecting the Certification Box. If you miss this part, it implies that the information provided might not be accurate or true, leaving you vulnerable to liability. Always ensure that you sign and date the form before submission.

Finally, forgetting to include a Signature of Mailer or Agent produces yet another common error. This signature is necessary as it certifies the accuracy of the information provided. A missing signature could halt the mailing process altogether.

By being mindful of these common mistakes, individuals can enhance the accuracy and efficiency of their mailings with the USPS Form 3587. Attention to detail not only streamlines the mailing process but also ensures that costs are kept at a minimum.

Documents used along the form

The USPS Form 3587 is essential for Every Door Direct Mail (EDDM) marketing efforts, but it often accompanies several other important documents that ensure a smooth mailing process. Below is a list of these forms, along with brief descriptions of their purposes. Understanding each document can facilitate a more efficient submission and compliance with postal regulations.

  • PS Form 3600: This is the postage statement for mailing services that provides details about the mailing, including the type of mail, postage rates, and total costs. This form verifies the amount of postage affixed to the mail and the categories of service utilized.
  • PS Form 8056: This form is used to apply for a mailing permit and includes information about the mailer, mailing agent, and the type of mail being sent. It is a prerequisite for securing the necessary permission to send mail through the postal system.
  • PS Form 3510: Known as the "Certificate of Mailing," this form serves as a record of mailing for items sent through the USPS. It confirms that mail was posted, helping to establish proof of mailing when needed.
  • PS Form 3541: This form is a postage statement for Periodicals and provides information specific to those types of publications, including frequency of publication and circulation details. This ensures compliance for periodicals being sent.
  • PS Form 3165: The "Application for Business Reply Mail" form allows businesses to set up a system where recipients can respond without paying postage. It facilitates the return process for customers and helps businesses manage incoming correspondence effectively.
  • PS Form 3700: This document is a prior notice of intent to mail bulk mailing, providing notice to the USPS about upcoming mailings. It is particularly useful for businesses with regular large-scale mailings.
  • PS Form 8145: Known as the "e-Value Parcel Return Service," this form is utilized for creating return labels. It simplifies the process of returning items to a seller, providing a streamlined return experience for consumers.
  • PS Form 3001: The "Optional Features Classifications" form outlines any optional features for mailings, such as return services and tracking options. It helps ensure that the correct services are applied to the mail piece.
  • PS Form 4314: This form pertains to 'Direct Mail Advertising' and is used to collect information about the campaign specifics, such as audience targeting and distribution methods, enabling postal services to assess the mail properly.

These forms and documents are vital components of the mailing process. They help ensure that all aspects of postal regulations are adhered to and that mailings are executed efficiently. Familiarity with these documents will assist in achieving a successful mailing experience.

Similar forms

  • USPS Form 3600: This form is used for various types of bulk mailings. It includes details about postage and required certifications, similar to the USPS 3587, which also covers mailing details and postal certifications. Both forms ensure compliance with postal regulations and accurate postage payments.

  • PS Form 3602: The Form 3602 is specifically intended for Priority Mail and specifies services used and postage applied. Like the USPS 3587, it requires information about the mailer, mail piece details, and certification of accuracy concerning postal requirements.

  • USPS Form 2976: This customs declaration form is used for international mail. Both forms necessitate proper completion and certifications regarding the accuracy of the information provided. They ensure that mail is processed according to postal guidelines.

  • USPS Form 8125: This form is used for mailings that qualify for a non-profit rate and includes certification of eligibility. Similar to the USPS 3587, it requires detailed information about the mailing and certifies the accuracy of claims made regarding the mailing.

Dos and Don'ts

It is important to follow guidelines when filling out the USPS 3587 form. Below is a list of things to do and things to avoid.

  • Do ensure all information is accurate and complete.
  • Do provide a correct Customer Registration I.D. (CRID).
  • Do include the proper mail arrival date and time without rounding the stamp.
  • Do sign the form to certify acceptance of liability.
  • Do check for compliance with all postal standards before submission.
  • Don't omit any required information on the form.
  • Don't provide false or misleading information.
  • Don't forget to include the number of bundles and pieces per bundle.
  • Don't submit the form without verifying your data.
  • Don't use improper postage types or classifications.

Misconceptions

Understanding the USPS 3587 form can be challenging, leading to various misconceptions. Here are five common misunderstandings clarified:

  • The USPS 3587 form is only for large mailings. Many people believe that this form is reserved for bulk mailers. In reality, anyone utilizing the Every Door Direct Mail (EDDM) service needs to complete it, regardless of the mailing size.
  • You can leave out your Customer Registration I.D. (CRID). Some think this identification number is optional. However, you must include it on the form to ensure proper processing and tracking of your mailing.
  • Using the form guarantees delivery of the mail. This misconception arises from the idea that submitting the form results in automatic mail delivery. Instead, the form helps meet postal standards but does not guarantee delivery itself.
  • All agents can sign the form without restrictions. While agents can sign for mailers, they must be authorized to do so. An agent's signature binds the mailer to the information provided. Ensure that the agent understands their responsibilities.
  • The information provided on the form is not checked. Some people believe that the USPS does not review the completion of the USPS 3587 form. However, the form’s accuracy is crucial, and discrepancies can lead to penalties.

Addressing these misconceptions can improve the mailing process and enhance compliance with USPS standards. Proper understanding of the USPS 3587 form is key to a successful mail campaign.

Key takeaways

  • The USPS 3587 form is essential for businesses using the Every Door Direct Mail program.
  • Complete the form with the mail arrival date and time to ensure timely processing.
  • List the name and address of the individual or organization sending the mail.
  • If using a mailing agent, provide their name and address along with contact information.
  • Correctly enter your Customer Registration I.D. (CRID) to avoid delays.
  • Indicate the mailing date and the total number of bundles and pieces.
  • Measure and report the weight of a single piece accurately, as it affects pricing.
  • Declare any incentives or discounts you’re claiming to ensure compliance with USPS guidelines.
  • Only authorized agents should sign on behalf of the mailer; ensure they are informed of their responsibilities.
  • Double-check all entries for accuracy to avoid penalties associated with false or misleading information.